Digital Literacy for Public Relations Practitioners in Libraries in Developing Countries
Manasseh Tyungu Sambe, Thaddeus Nguechia Ioryem and Jacob Tor Nongomin
Department of Library and Information Science, Benue State Polytechnic Ugbokolo
This paper discusses digital literacy or proficiency for digital public relations in libraries in developing countries. The paper analyses the concept of libraries, digital public relations, digital public relations programmes, tools for digital public relations in libraries in developing countries, role of digital public relations in libraries and digital public relations skills for librarians in developing countries. It also discusses factors militating against librarians’ acquisition of skills for digital public relations in libraries and concludes that digital public relations are influencers and creators of confidence for effective and efficient library service delivery. Therefore, it requires proficiency in the use of the tools and provision of its activities for effective service delivery in libraries in developing countries. The paper recommends and conclude that librarians in libraries should averred themselves the opportunity of acquiring digital or information and communication skills for digital public relations now that almost every library activity or function is going digital to present good images of their libraries and Offer services to users effectively.
Keywords: Libraries, digital public relations, digital literacy, developing countries