LITERACY DEVELOPMENT, THE MASS MEDIA AND GOVERNMENTS: UNFORTUNATE TRENDS IN CROSS RIVER AND AKWA IBOM STATES
ONUKAOGU A. A.
DEPARTMENT OF LANGUA 01-28
THE POL YTECHNIC, CA LABAR.
The mass media everywhere in the world are established to inform, educate and entertain. Their news items are designed to acquaint people with the latest information on several issues. In fact the patronage, which a media institution enjoys is reasonably related to the ability of the institution to ferret out and disseminate news to its various publics. The programs of the media organization, especially for the electronic media are also another determinant of their acceptability or appeal to the people.