Literacy For Enterpreneurship
Robert B. Etor
People in business must be constantly aware of the ever changing climates in the business world. Such knowledge is to enable them adjust to business trends,methods and processes in consonance with changes in science and technology. It is necessary that an entrepreneur provide learning opportunities for himself and his workforce so that they may be in tune with modern designs and techniques in their professions or vocations.This paper therefore discusses literacy as an “awareness creator” in the process of growth in enterpreneurship. It advocates the introduction of reading culture by entrepreneurs for their workers with a view to ensuring greater awareness of job
needs. communication and interpersonal relationships as well as work efficiency.It concludes with proposals for ensuring sustainable entrepreneurship, not only through literacy, but with the application of functional literacy in view of its result- oriented advantages in business ventures.