The paper is a report of a study aimed at examining how the media can complement literacy in the quest for life-long learning. The methodology adopted was to administer questionnaires to fifty randomly selected newspaper readers in Ahmadu Bello University. Samaru. Zaria. The
major findings of the study include the following: (a) Most newspaper readers read because the want to be informed and educated; (b) The frequency of reading pattern was more of a daily affair; (c) Newspapers hardly carry adverts on the advantages of literacy; and (d) Respondents
are of the view that the media is not doing enough to promote literacy. The implications of all these are highlighted. The paper makes suggestions on how the media can assist in promoting literacy, and in the long run. life—long learning.