PROMOTING WOMEN LITERACY THROUGH MEDIA COMMUNICATION ACTIVITIES
(LITERACY DEVELOPMENT AND THE MEDIA)
DEPA RTMENT OF MASS COMMUNICA TION
AHMADU BELLO UNIVERSITY, ZARIA
The fact that literacy is now a fundamental human right is not in dispute. Government efforts have been lacking in sincerity. commitment and proper coordination, and have thus not achieved desired results. As familiar strategies seem to have tailed as used, the time may have come when hitherto unused areas are explored as exponents of women literacy promotion one such area is the mass media. Since the primary purpose of the mass media is to inform, educate and entertain, this paper proposes a more innovative approach to how literacy development. especially of women, can be promoted using the media and its various media communication activities (both educational and entertaining).