Re— Branding Nigeria Through Critical and Functional Literacy in The Realms of Literature
Nnamdi Anumihe (Ph.D)
Reader, Dept of Humanities, Federal Polytechnic, Nekede.

Lead Paper Presented at the 2“I Mid-term Conference of The Reading Association of
Nigeria held at the Senate Chambers, Federal University of Technology. Owerri
(Wednesday, 9′” December-Friday, 11′” December 2009)Keywords
Literacy: Old and New Literacies
Critical and functional literacy
Re—branding and Re—orientation
Evocation of literature PS”?
Three definitions of literacy highlight the key concepts and the thrust of this paper.
1. Ability to read and write (Chambers, 2009)
2. Ability to use language in an accomplished and efficient way (Cambridge,2009)
3. Skill in particular subjects: knowledge of or competence in a subject or area ofactivity (Encarta, 2009).

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