Wed. Jun 16th, 2021

THE PROMOTION OF READING HABITS IN YORUBA AND ENGLISH THROUGH THE MEDIA: A CASE STUDY OF SOME MEDIA ACTIVITIES IN SOUTH-WESTERN NIGERIA.
WALE ADEGBITE
DEPARTMENT OF ENGLISH
OBAFEM! A WOLOW0 UNIVERSITY
ILE-IFE, NIGERIA.

ABSTRACT
The importance of the media in the development of literacy has long been recognized. Investigations have been and are still being carried out on how and why different aspects of the media can be utilized to promote literacy development. This study describes three activities on the electronic and print media, which are at present being used to promote reading habits in South—western Nigeria. Two of the activities are radio programs, viz.
Akagbadun (Story-reading for pleasure) and Guinness Action Jam, while the third is a newspaper and magazine production in Yoruba called Alaroye (Newsmaker). Akaghadun is a story—reading slot on the Own State Broadcasting Corporation (Radio Service)0fNigeria that attracts listeners’ interest through the captivating mode of presentation. The Guiness Action Jam is another slot on the same radio station. It is a one—hour participatory program with phone-in and write-in question and answer activities. Alaroye is the title of a popular newspaper and magazine publication in Yoruba. The features of the above activities, which enhance literacy promotion are observed and discussed. Recommendations are then made for the introduction of similar appropriate activities to enhance adult literacy development in different parts of Nigeria.

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