TIPS ON COMMUNICATION EFFECTIVENESS’IN PRINT MEDIA ADVERTISEMENT
LOUISA E. UWATT
CURRICULUMAND TEACHING UNIVERSITY OF CALABAR
Many Entrepreneurs’ primary goal when setting up business is the production and sales of goods, services or ideas. The production of goods and services is undoubtedly a valuable stage in the business system, but inevitably, the actual sales of the said goods or services crown the success cap of such business operations. In the face of the present sophisticated business structure, it is not unfounded to postulate that personal sales of goods is quite cumbersome. It is therefore not totally surprising to observe the upsurge in media advertisement where the ‘dirty job’ of going from consumer to consumer is greatly reduced or totally erased. It is the intention of this paper to discuss a few tips on communication effectiveness of a particular mode of advertisement-the print media advertisement.